Tagger media location12/28/2023 ![]() ![]() Often clients want to be able to measure influencer marketing in the same way as they measure their digital media spend. ![]() Influencer strategists will need to also become media planners to stay ahead of the curve.Īnd the biggest challenge? One of the biggest challenges in influencer marketing is measuring direct impact in terms of revenue or ROI that goes beyond just engagement. Brands will realise that maximising an influencer partnership requires obtaining the usage rights to distribute all posts via paid media, as well as always accounting for the necessary media dollars upfront boost all posts. Soon it will be a given that brands will extend every influencer posts reach with paid media, and laser target it to more people in the demos/geos that matter most to them. This is a trend in the industry that continues to swell.
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